Case studies / Festivals
VISA × UNTOLD Festival
Premium brand activation in a high-density live event.
A clear example of paid brand activation around free hydration.
High-visibility festival audience
Thousands of engaged people in a live event environment.
Branded hydration with real interaction
VISA across all screens, with meaningful audience interactions.
Value for people and brands
Free hydration supports the festival experience.
Real performance.
Measurable impact.
A paid commercial activation, not a sponsorship.
VISA × UNTOLD activation · 4 days · Year not specified in the reference
Historical data from the reference material- AMS stations
- 4
- Days of operation
- 4
- Water poured
- ≈ 30,000 L
- Refills (0.5 L)
- ≈ 60,000
- Exclusive VISA branding
- All screens
- Operating schedule
- 16:00 – 04:00
- On-site support
- Transport, setup, teardown and 24/24 maintenance
Source: presentation materials supplied by AWL.
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