Case studies / Global business

Global business case

Three revenue engines. Long-life infrastructure.

Assumptions

AMS cost: $10,000 · 8 × 15 sec slots in a 2-minute loop · Asset life: 7–10 years · Network-funded maintenance.

Loop plays and QR scans are included value-adds. The paid media product is the verified audio-video interaction. Unsold inventory can be filled programmatically via Vistar, Broadsign and similar demand partners.

Three revenue
engines

Hydration drives people.
People drive opportunity.

1. Sponsored stations

Brand-funded AMS stations in premium locations.

2. Verified audio-video media

Paid, measurable brand interactions with real people.

3. Programmatic fill & premium activations

Fill unsold inventory and create dedicated brand campaigns.

Market scenarios

USA

High demand. Massive scale.

Campus

Slot / month
$75–125
Payback
3.3–1.7 yrs
7+ yr profit
$11k–30k

Transit

Slot / month
$125–175
Payback
1.3–0.9 yrs
7+ yr profit
$46k–71k

UAE

Premium markets. Global audience.

Campus

Slot / month
$90–140
Payback
2.6–1.5 yrs
7+ yr profit
$17k–36k

Transit

Slot / month
$150–220
Payback
1.0–0.7 yrs
7+ yr profit
$59k–94k

Switzerland

Sustainable. Innovation-driven.

Campus

Slot / month
$90–145
Payback
2.6–1.5 yrs
7+ yr profit
$17k–38k

Transit

Slot / month
$140–210
Payback
1.1–0.7 yrs
7+ yr profit
$54k–89k

Germany

Large audience. Strong brands.

Campus

Slot / month
$80–130
Payback
3.0–1.7 yrs
7+ yr profit
$13k–32k

Transit

Slot / month
$120–180
Payback
1.3–0.8 yrs
7+ yr profit
$43k–74k

Austria

Quality locations. High engagement.

Campus

Slot / month
$80–125
Payback
3.0–1.7 yrs
7+ yr profit
$13k–30k

Transit

Slot / month
$120–170
Payback
1.3–0.9 yrs
7+ yr profit
$43k–69k

Spain

Vibrant cities. Growing opportunity.

Campus

Slot / month
$70–110
Payback
3.6–2.0 yrs
7+ yr profit
$9k–25k

Transit

Slot / month
$100–150
Payback
1.6–1.0 yrs
7+ yr profit
$33k–59k

Illustrative scenarios, not achieved results or guaranteed returns. Ranges come from the business reference and depend on advertising occupancy, costs and local conditions. All amounts are in USD. Source: presentation materials supplied by AWL.

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Water for people.
Value for your brand.

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